I received a letter recently telling me that I will receive a gift shortly - a book. The book is obviously part of someone's marketing plan, though the letter is bizarre enough so that I am not sure who is getting what from this beyond me getting a free book.

But wait, that isn't worth writing about. Here is the interesting part:

Enclosed with the letter was a 3" x 5" label with the author's signature. I can stick that in the book when it arrives to make it look autographed!!!

I could also stick it on my recycling bin to make THAT look autographed.

Should this woman get the award for best labor reduction technique or cheesiest marketing technique? What do YOU think?


© 2009 Ann Latham. All rights reserved.

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