Marketing Fairy Dust

While on the Mass Pike (in the passenger seat, to be exact), my iPhone popped up with the wireless option "PeterPanFreeWIFI." I spun around quickly and sure enough, a Peter Pan bus had just passed in the other direction. Twice more this fairy dust message appeared and twice more I spun around and smiled. What great publicity! I am unlikely to forget anytime soon that Peter Pan offers free WIFI on their buses.

I wonder how soon they will be interested in changing the name of their wireless network to "Call Uncommon Clarity today!"

© 2010 Ann Latham. All rights reserved.

Posted by Ann Latham at 9/28/2010 2:29 PM
Categories: Marketing, It's All About Value, Musings
Tags: marketing
 
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